Ad Kraft logo

Brand book

Ad Kraft logo

Logo

Usage rules

Only use the logos provided in this
document, on their current orientation and
proportion.

Use the best version of the logo according
to the contrast.

Alter, rotate, or modify the logo.

Use previous versions of the logo.

Use the logo in sizes that are not fairly legible to the naked eye.

Use the logo over complex colors and patterns (unless the contrast allows it).

Sample usage and composition

Ad Kraft logo

Typography

Our main type family is Roboto.

It should be used in all our graphic
communications where possible. It is available in
several weights and styles, free of charge, at
Google Fonts.

Roboto

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The second type family we use is Ruda.

It is also available in several weights and styles,
free of charge, at Google Fonts.

Ruda

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Ad Kraft logo

Colors

#FC8EC3
RGB 252 142 195
CMYK 0 43 22 1
#816BDF
RGB 129 107 223
CMYK 37 45 0 13
GRADIENT